Lifestyle Photography vs Portraiture // Asheville, NC

I LOVE fashion & blogger photography. Like seriously, I'm basically obsessed with capturing lifestyle imagery for everything from fashion, to restaurants, to artists and everything in-between. If you don't believe me, check out my lifestyle images under!

As you can imagine, I was thrilled when Atlanta bloggers Lauren Elyce and Jessica Camerata reached out to me to help document their vacation in Asheville as well as their ultra-adorable fashion choices. They wanted images of them hanging out with each other, as well as separate fashion photos. 

Check some of them out below!

Not only did we visit the famous Wicked Weed Brewery in Asheville, but I shared the pure magic that is French Broad Chocolate Lounge and Trade & Lore Coffee with Jessica and Lauren. I especially love the gorgeous architecture, interior design color palette, and patterns in French Broad Chocolate Lounge. They always make for some stellar portraits! Their delicious in-house pastries and chocolates are the literal AND metaphorical icing on the cake! 

You might be saying, "I don't see any difference between these photos and a regular portrait session!" Let's look at a couple ways lifestyle images differ from traditional portraiture.


  • Primarily used by bloggers, businesses, and people who would like to share what they do, or who they are
  • Images tell a story, or show a sequence of events. It could be as drastic as a painter completing a painting, or as simple as images depicting a graphic designer at work
  • Images are more typically shot with a definite goal and purpose, as well as with an intended audience in mind
  • Focus on details is important - bloggers especially may have particular pieces they would like to focus on, so it's essential to always ask!

Traditional Portraiture

  • Primarily used by individuals, couples, or families.
  • Images usually focus on interactions between people in front of the camera, rather than capturing a definable "story"
  • Typically the goal isn't as broad, people share images with their immediate circle, but that's usually it
  • Capturing the person as a whole is of a higher priority than several small details. Think about it - when was the last time you heard someone ask for watch shots during their engagement session?

Certainly the lines between lifestyle photography and portraiture are sometimes blurred, but there are typically some small differences in a "standard" session. Both are always a ton of fun, and elements of both can always be combined to fit each individual's preferences and personality! 

What do you guys think? Do you agree with the differences between lifestyle and portrait photography? Or are they the same thing?

Let me know your thoughts in the comments, I'd love to hear from you!

Lauren Elyce on Instagram @laurenelyce
Jessica Camerata on Instagram @mystylevita


Alina KolbergComment